Company
CloudCheckr was founded in 2011 to optimize cloud computing costs. Before being acquired by NetApp, the company needed a content marketing expert to establish the brand’s credibility in the eyes of large enterprises in healthcare, manufacturing, and retail sectors.
Campaigns
While I was at CloudCheckr.
- Cloud Leaders Conference
- The Cloud Intelligence Library
- Cloud Management Report
Work done
Content strategy
Copywriting
One-pagers
Blog posts
Booth banners and collateral
Press releases
SEO web content
Solution briefs
Data sheets
White papers
Paid/organic social media
Case studies
Results and examples
“During his time at CloudCheckr, he accomplished the following: Our digital team was an opportunity-generating machine, and he built a potent content marketing engine at the heart of it. His team more than quadrupled the number of monthly form-fill content downloads in months. The creative team built a distinctive, well-positioned brand for CloudCheckr in terms of messaging and positioning. I’m happy with the work Grady did, and I give him my full recommendation.” — Aaron Newman, Founder at CloudCheckr
“In a fast-paced startup environment it is easy to let best practices go to the wayside. Grady put rigor and process around how we measure content performance and adapted our strategy based on those learnings.” — Brandon Lee, Director of Digital Marketing at CloudCheckr
Grady Locklear 