Company
Morillas is a third-generation family-owned branding and design agency in Spain.
Campaigns
When I joined the Morillas team in Barcelona, they were in need of a copywriter who could contribute to campaigns with a global reach. Among the brands I worked on:
- Alvalle gazpacho (Pepsico)
- Grifols biopharma & healthcare
- Canaïma premium gin
Work done
Tags, slogans, claims
Digital and print ad copy
Localization
Website copy
Case studies
Branding / messaging
Results and examples
“Grady showed excellent communication skills and consistently exceeded the company’s expectations. He is quality oriented and on a personal level he’s driven by quite an impressive attitude towards self-performance and organizational fit. He fought hard to understand what made our company different, to understand the importance behind our origins and what our founder meant for us.
“Grady has an understanding of market trends and instincts for identifying new opportunities. He gave a strong helping hand in analyzing branding and design market dynamics internationally and he helped the company in finding the correct words to be able to define our future and worked side by side with strategy planning teams to add precision and strength to our inner vision and beliefs.”
> Marc Morillas Planas, CEO at Morillas Brand Consultants
Grady Locklear 