Netop Remote Control

Company

Netop Remote Control is a pioneer of secure remote access solutions. After being purchased by Impero Software, the company is now part of Ativion.

Campaigns

When I joined the Netop team, the company needed a fresher, more mature brand to go head-to-head with both larger competitors and a new generation of upstarts.

Work done

Results and examples

2x MQLs in the first year

48% increase in new business revenue

“Grady takes highly technical subject matter and turns it into compelling and creative marketing copy. He is a thoughtful, strategic, results-driven marketer who did an excellent job of managing outside agencies and direct reports. Grady has a quiet tenacity that underlies his success at collaborating with internal customers (sales), internal partners (product) and external enterprise partners – all of whom were spread across the globe.” — Pam Judge, Director of Global Marketing at Impero Software